Paid Media Specialist - Freelance

Key Responsibilities

• Build, launch, and manage paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook/Instagram), and other relevant platforms.
• Implement campaign targeting, audience segmentation, bidding strategies, and budget allocations as defined by marketing objectives.
• Ensure campaigns are set up accurately, following platform best practices and internal processes.

• Use Google Analytics, platform dashboards, and reporting tools to monitor campaign performance.
• Produce regular campaign performance reports with key insights and recommendations.
• Maintain accurate campaign tracking, tagging, and attribution to support reporting requirements.
• Identify trends, opportunities, and areas for improvement based on campaign data.

• Work closely with content, design, digital marketing, and regional marketing teams to coordinate campaign assets and messaging.
• Support the development and delivery of landing pages, ad creatives, and campaign materials.
• Coordinate campaign launch schedules and ensure all required assets are available on time.

• Maintain campaign structures, audience lists, tracking implementation, and advertising accounts.
• Stay informed on platform updates, new advertising features, and industry best practices.
• Support compliance with data privacy regulations and platform advertising policies.
• Troubleshoot campaign delivery, tracking, and performance issues as they arise.

Skills, Knowledge & Expertise

• Proven track record of planning, managing, and delivering paid media campaigns on time and within agreed budgets.
• Global Campaign experience
• Demonstrated experience in achieving lead generation objectives and meeting key performance metrics, including CPL (Cost per Lead), CPA (Cost per Acquisition), CPD (Cost per Demo), and CPW (Cost per Win).
• Strong capability in driving continuous campaign performance improvements through data-driven optimisation, audience segmentation, A/B testing, and experimentation.
• Experience in ensuring accurate campaign tracking, performance reporting, data integrity, and adherence to platform governance and best practice standards.
• Ability to analyse campaign results, provide actionable insights, and make strategic recommendations to maximise return on investment and marketing effectiveness.

• Experience with global campaigns and multi-language targeting.
• Knowledge of programmatic advertising and DSPs.
• Google Ads and Meta certifications.