Posted 6 days ago
Paid Social Executive
SolihullRemote
AI Summary
Builds and optimises Paid Social campaigns across international markets, manages budgets and audiences, and turns performance data into actionable insights.
About this role
OVERVIEW:
We’re looking for a Paid Social Executive to help drive performance across our international markets. You’ll play a hands‑on role in building, optimising and analysing Paid Social campaigns, making sure we’re using the right channels, formats and audiences to hit our brand and commercial goals.
This role is perfect for someone who loves diving into data, testing new ideas and staying ahead of what’s happening across the social landscape.
WHAT YOU'LL BE DOING:
You’ll build and launch Paid Social campaigns designed to hit weekly and monthly targets, while continually refining audiences to strengthen our retargeting strategy. Day to day, you’ll manage optimisations, budgets and pacing across channels, making sure we’re always visible on the right platforms and placements.
• Grow and refine audiences to support a strong retargeting strategy
• Ensure we’re visible on the right platforms and placements
• Share weekly performance updates and insights
• Shift budget towards best‑performing content & audiences
• Work with platform reps on recommendations and new opportunities
• Turn performance data into clear, actionable insights
• Test new formats, creatives & audiences to drive continual improvement
• Follow best practices for campaign structure and planning
• Spot new channel opportunities and try emerging formats
• Create media plans and forecast using historical performance
• Work closely with other marketing teams to stay aligned
• Brief social‑first content into creative teams
• Stay up to date with industry trends and platform changes
• Share insights & opportunities with the Paid Social Manager
• Ensure customer data is captured and used effectively
• Manage your own workload and flag risks or blockers early
WHAT YOU'LL NEED:
Essential Criteria:
- Solid understanding of digital marketing, especially paid and organic social
- Experience with Facebook Ads Manager or similar platforms
- Confident analysing data and using Excel
- Hands‑on experience optimising Paid Social campaigns
- Comfortable presenting findings and insights
- Clear, concise communication skills
- Strong analytical and problem‑solving ability
- Keen interest in digital marketing and staying up to date with industry changes
CLOSING DATE: Thursday 24th Septemeber
Skills
Audience SegmentationCampaign Budgeting And PacingCreative TestingExcelFacebook Ads ManagerMedia PlanningPaid Social Campaign OptimisationPerformance AnalyticsPlatform Best PracticesRetargeting
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