Performance Marketer - NDO
Kuala LumpurRemoteFull-time
AI Summary
A hands-on Performance Marketer will plan, execute, and optimize performance marketing for the No Days Off brand across Singapore and Malaysia, focusing on content, media buying, and data-driven optimization to drive traffic, conversions, and repeat purchases.
About this role
Hello. We’re Blood.
Our purpose is to revolutionize periods.
Who are we?
Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.
Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup.
Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 9,000 retail stores - making more than 12 million periods better so far.
Today was good. Tomorrow will bleed better.
We’re now launching No Days Off, a baby diaper brand backed by the same obsessive focus on our customers’ needs, product performance and innovation, and we’re building a core team to build this brand from the ground up!
Who we’re looking for / The role
We are looking for a hands-on Performance Marketer to execute all performance marketing for the No Days Off brand. This person will be responsible for planning, executing and optimizing all content and media for the brand across Singapore and Malaysia.
This is a high impact and high ownership role, which will directly determine our growth trajectory post-launch. The role will report directly to the brand launcher for No Days Off.
What you will do
Plan performance-driven content angles, formats, and messaging (UGC, testimonials, education, offers, etc.)
Work closely with internal teams to brief, test, and iterate on creatives
Translate performance data into clear creative learnings and next steps
Own end-to-end performance marketing for No Days Off across platforms (e.g. Meta, TikTok, Google, marketplaces where relevant)
Plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases
Manage budgets, pacing, and ROAS targets while balancing growth and efficiency
Design and run structured tests (audiences, creatives, hooks, offers, landing pages)
Continuously analyse performance metrics (CPA, ROAS, CTR, CVR, LTV, etc.)
Identify opportunities to double down and/or fix underperforming campaigns
Track and report weekly/monthly performance results with clear insights
Share actionable recommendations with the broader team
Use data to inform product positioning, promotions, and messaging
What you will require
Skills
A/b TestingBudget ManagementCampaign OptimizationContent PlanningCPACreative Brief And TestingCVRDashboardingGoogle AdsLanding Page OptimizationLTVMeta AdsPaid Media PlanningPerformance AnalyticsROASShopee CPC AdsTikTok Ads
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