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Klivvr

Posted 23 months ago

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Performance Marketing Lead

CairoRemoteFull-time

AI Summary

Performance marketer plans, launches, and optimizes paid campaigns across Google, Meta, TikTok, and LinkedIn for regulated financial products, driving acquisition through each funnel stage from lead to activation.

About this role

What you'll do:

  • Plan, launch, and optimize paid performance campaigns across Google Ads, Meta, TikTok, and LinkedIn, with a strong focus on regulated financial products.
  • Drive acquisition for key funnel stages: lead → application → approval → activation.
  • Optimize campaigns based on CPL, CPA, approval rate, CAC, and LTV, not just traffic
  • Manage and scale media budgets efficiently while maintaining profitability targets
  • Partner with product, risk, and compliance teams to ensure all ads, copy, and creatives meet regulatory requirements
  • Lead A/B testing for creatives, messaging, landing pages, and funnels to improve conversion and approval rates
  • Analyze user behavior and funnel drop-offs to continuously improve acquisition quality
  • Develop and maintain remarketing and retargeting strategies to increase conversion and reactivation
  • Deliver clear performance reports, insights, and forecasts to stakeholders

    • To succeed in this role, you'll need to have:

  • 4+ years of hands-on experience in performance marketing, ideally within fintech, consumer finance, lending, or digital financial services
  • Strong experience managing paid media for regulated products
  • Advanced knowledge of Google Ads and Meta Ads (search, display, video, and conversion optimization)
  • Strong understanding of conversion tracking, pixels, GA4, GTM, and attribution models
  • Proven ability to optimize beyond leads, focusing on approval rates and customer quality
  • Analytical mindset with strong reporting and data interpretation skills

    • Skills

    A/b TestingAttribution ModelsBudget ManagementCompliance CollaborationConversion TrackingCreative TestingDashboardingData AnalysisFunnel OptimizationGA4Google AdsGTMLanding Page OptimizationLinkedIn AdsMeta Ads (Facebook/Instagram)PixelsRegulatory AdvertisingRemarketingRetargetingTikTok Ads

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