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Posted 1 month ago

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Performance Marketing Manager (Paid Social)

BerlinHybridFull-time

AI Summary

Planned, launched, and optimized paid social campaigns on Meta and TikTok for both a streaming guide product (app/web user acquisition) and entertainment brand campaigns, collaborating cross‑functionally to drive installs, purchases, and retention.

About this role

Who we are

At JustWatch (www.justwatch.com), we’ve built the world’s largest entertainment guide for films, series, and sports. We partner with leading movie studios and streaming platforms to run sophisticated online campaigns that promote their latest releases in cinemas and on streaming platforms, reaching millions of fans across 140+ countries.

From a small startup, we've evolved into a 200+ strong team, based in Berlin, around the world, or working remotely. We've been all about building a profitable business while riding that wave of impressive growth.

Who we need

We’re looking for a Performance Marketing Manager (Paid Social) to join our Performance Marketing Team. Reporting to the Head of Performance Marketing, you’ll be JustWatch’s in-house paid social expert: the person the business turns to for hands-on platform knowledge across both sides of the company internationally.

The role sits across two pillars. On the JustWatch Media side, you’ll support our Campaigns team as they plan, optimise, and measure paid social campaigns for some of the world’s largest entertainment brands. On The Streaming Guide side, you’ll own user-acquisition campaigns across app and web, driving installs, purchases, and long-term retention for our consumer product.

That blend means you need to be equally comfortable advising on campaign strategy for a major studio release and diving into MMP dashboards to diagnose a drop in day-7 retention. It’s a role for someone who genuinely loves the craft of paid social and wants to sharpen it in two very different contexts.

What you will be doing

  • Plan, launch, and optimise paid social campaigns on Meta and TikTok across multiple international markets, focusing on user acquisition for The Streaming Guide app and website.

  • Drive installs, purchases, and long-term retention by continuously refining audiences, bid strategies, placements, and creative rotations.

  • Own a test-and-learn agenda: design experiments, run lift studies and incrementality tests, and apply learnings across campaigns and regions.

  • Collaborate with the Design team on creative iteration and with technical teams on tracking and attribution (Meta Pixel, TikTok Pixel, CAPI, and MMPs such as AppsFlyer).

  • Monitor key acquisition and retention metrics (CPI, cost-per-purchase, day-7 and day-28 retention, LTV) and act when performance deviates from targets.

    • What we need from you

  • 3+ years of hands-on experience running paid social campaigns across multiple markets, with strong expertise in Meta Ads Manager and TikTok Ads. You build and optimise campaigns yourself, not just oversee accounts.

  • Experience marketing a consumer app at scale, ideally with in-app purchase or subscription elements. Comparable e-commerce or subscription marketing experience is also welcome, provided you understand the full funnel from click through to downstream events.

  • Familiarity with tracking and attribution infrastructure (Meta Pixel, TikTok Pixel, CAPI, and MMPs such as AppsFlyer or Adjust), with the ability to diagnose issues and brief technical teams.

  • Understanding of incrementality and measurement, including A/B tests and lift studies, and comfort working with large datasets in Excel or Google Sheets to extract insights.

  • Strong communication skills and a proactive, curious mindset.

    • What we offer you

  • An open-minded and international team that loves to collaborate to reach our goals.

  • We prioritise meaningful work over perks, and that true fulfilment comes from intrinsic motivation, personal growth, and making a lasting impact.

  • We believe in a permission-less environment that lets us focus on delivering value without overcomplicating things.

  • We trust our skilled professionals to maintain a no-nonsense attitude and create an environment that promotes innovation.

  • We are committed to helping you achieve your personal and professional goals, and we offer a collaborative and supportive environment to do so.

  • Truly a hybrid work environment. You are not required to come to the office, but you will want to.

    • Skills

    A/b TestingAdjustAppsFlyerCAPIExcelGoogle SheetsLift StudiesMeta Ads ManagerMeta PixelTikTok AdsTikTok Pixel

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