Product Marketing & Growth Specialist (SaaS)

We’re looking for a Product Marketing & Growth specialist to own how our CPaaS product is presented, communicated, and scaled. This role combines ** content creation, product storytelling, digital marketing, and agency management **.

You’ll be responsible for building high-quality product materials (presentations, decks, brochures), while also driving **lead generation and growth through social media, email, and SEO **—leveraging modern AI tools to maximize efficiency and output.

Key Responsibilities

1. Product Content & Collateral

• Create and design:

  • Product decks & pitch presentations
  • SaaS documentation & one-pagers
  • Brochures and marketing materials

• Translate complex product features into clear, compelling messaging

• Ensure consistent brand voice across all materials

• Use AI tools (e.g. ChatGPT, Canva, Notion AI) to accelerate content production

2. Digital Marketing & Growth

• Plan and execute lead generation campaigns across:

  • Social media
  • Email marketing
  • SEO & content marketing

• Optimize funnels from awareness → conversion

• Manage and improve landing pages and campaign performance

• Track KPIs: CAC, conversion rates, lead quality

3. Agency & Social Media Management

• Manage external media/creative agencies

• Define content calendars and campaign direction

• Review and approve:

  • Social media content
  • Ad creatives
  • Campaign strategies

• Ensure alignment with brand and growth objectives

4. Marketing Automation & AI Enablement, it’s a Plus.

• Set up and optimize:

  • Email automation workflows
  • Lead nurturing sequences
  • CRM integrations

• Leverage AI tools for:

  • Content generation
  • Campaign optimization
  • SEO insights

• Continuously test and improve workflows

Requirements

Experience

• 2–3+ years in product marketing, growth marketing, or SaaS marketing

• Proven experience creating:

  • Product decks and presentations
  • Marketing collateral

• Strong background in digital marketing and lead generation

Skills

• Strong storytelling and copywriting ability

• Good design sense (not necessarily a full designer, but strong taste)

• Experience with:

  • Social media campaigns
  • Email marketing tools (e.g. HubSpot, Mailchimp)
  • SEO and GEO fundamentals

• Experience managing agencies or freelancers.

• Leverage AI Tools.