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Product Marketing Intern

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Product Marketing Intern at McEasy supports lead generation and marketing for the fleet management/IoT space by conducting market research, building and maintaining lead databases, and executing email campaigns.

About this role

Product Marketing Intern

McEasy is an industry-leading company revolutionizing the fleet management sector. We are dedicated to streamlining operations, improving efficiency, and elevating safety in transportation through innovative technology solutions.

We are seeking a dedicated and experienced IoT Engineer to join our dynamic team. The ideal candidate will bring a deep understanding of telematics solutions and GPS tracker-related technologies, including CANBUS, Lora, and electronics. This role will require a deep knowledge of various microcontroller communication peripherals.

  • Conduct market research to identify potential leads within the logistics and shipping industry
  • Build and maintain a lead database, including regular updates and data verification
  • Create and implement email marketing campaigns aimed at educating and nurturing leads
  • Qualify leads based on established criteria and pass them to the sales team for further engagement
  • Collaborate with sales and marketing teams to refine lead generation and qualification strategies
  • Participate in developing lead generation strategies and testing new acquisition channels

Additional Information

 

 

Skills

CANBUSEmail MarketingGPSIoTLead GenerationLoRAMarket ResearchMicrocontroller CommunicationTelematics

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