Product Marketing Manager

As a Product Marketing Manager at Windfall, you’ll help define how we position our people intelligence and AI capabilities in the market and how our revenue teams tell the Windfall story. You will report to the VP of Marketing and collaborate closely with Sales, CS, and Product to translate product capabilities into compelling narratives and practical go‑to‑market assets.

This role is ideal for a PMM who has already owned launches, messaging, and enablement for a product or segment and wants to extend that scope across multiple verticals and use cases.

We hold true to our core values of: (1) Be an excellent communicator; (2) Operate with transparency; (3) Provide leverage, not optimization; (4) Win When Our Customers Win; (5) Act with integrity and trust.

Responsibilities:

Contribute to and maintain core messaging and positioning, ensuring it stays aligned with customer needs and the competitive landscape

Build and update sales collateral: pitch decks, one‑pagers, battlecards, vertical sheets, and objection‑handling guides

Partner with Sales and CS to understand where deals stall and create assets/messaging to unblock them

Support product and feature launches with messaging development, launch briefs, internal comms, and basic measurement

Collaborate on content and campaigns (e.g., webinars, whitepapers, event narratives) by providing POV, messaging, and story arcs

Conduct light competitive research and market scanning, turning insights into actionable guidance for revenue teams

Use AI tools to accelerate drafting, research, and asset iteration while maintaining quality and narrative control

Requirements:

3+ years minimum of Product Marketing experience at a B2B SaaS company

Demonstrated ability to write clear positioning, value propositions, and sales narratives

Experience creating and iterating on sales collateral with direct feedback from Sales and customers

Comfort working cross‑functionally with Product, Sales, and CS

Strong written and verbal communication skills; confident presenting to internal teams

Preferred Qualifications:

Experience in GTM data, sales intelligence, or BI tools

Exposure to one or more of Windfall’s key verticals: nonprofit, financial services, retail, travel & hospitality

Experience with AI tools in your workflow