Product Marketing Specialist
TorontoHybrid
AI Summary
Lead customer and market research, TAM analysis, and sales enablement for a B2B SaaS product marketing team. Translate insights into messaging, battlecards, and collateral to support sales and customer success in a fast‑pased, growing environment.
About this role
At LumiQ, we’re on a mission to make professional education enjoyable. As a modern, audio-first learning platform, we empower accounting and finance professionals to fulfill their continuing professional development requirements through engaging podcasts. Over the past five years, we’ve cultivated a devoted customer base of over 1,000 corporate and accounting firms across North America.
LumiQ is proud to be a 2025 Deloitte Fast 50 and Fast 500 winner. We’re creating awesome proprietary content, nailing our go-to-market strategy, and being the first to shake up the industry. Most recently, we secured a strategic investment from Vertu Capital to fuel our expansion globally and continue executing on our exponential growth plans.
LumiQ is also a certified Great Place to Work! We’re all about transparency, ownership, innovation, and empathy. If you’re ready to make a real impact and help us transform professional education, we’d love to hear from you!
About the Role
In this newly created role within the Product Marketing team, you will bridge the gap between Product, Marketing, Sales, and Customer Success. Your core mission is to lead customer and market research, decode competitor strategies, maintain total addressable market (TAM) analysis, and arm our customer-facing teams with high-impact sales enablement collateral for both our sales and customer success teams.
If you thrive in a fast-paced environment that offers true ownership, autonomy, and the opportunity to build from the ground up, LumiQ is for you.
What You'll Be Responsible For:
Market Research, TAM Analysis & Insights
buyer personas (Finance Leaders, CPAs, L&D leads). Lead internal discovery by
interviewing Sales, CS, and current customers to refine product positioning and buyer journey maps.
calculations to identify growth accounts, segment target markets, and support
geographical expansion.
messaging frameworks for segment messaging, sales enablement and targeted growth
campaigns.
internal teams to keep the organization ahead of market changes.
Competitor Intelligence & Data Analysis
L&D landscape to build actionable battlecards, feature comparison matrices, and objection-handling guides.
trends, evaluate messaging performance, and share findings company-wide.
and market updates with internal teams.
Sales/Customer Success Enablement & Collateral Creation
sales tools, including pitch decks, one-pagers, buyer persona guides, case studies, infographics, and reports.
systematically test, analyze, and optimize collateral to shorten sales cycles.
Who You Are:
Skills
B2B SaaSClaudeCompetitive IntelligenceCopywritingCRMCross-Functional CollaborationFigmaMarket ResearchSalesforceTAM SAM SOM
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