Senior Account Manager

Client Relationship Management

• Serve as the primary client contact, building strong, trust-based relationships.

• Plan and execute client entertainment initiatives to enhance engagement and retention by participating in office hours, lunch & learns, and industry events.
  
  

• Campaign Planning & Strategy
  

  • Develop client-aligned media strategies using market trends, audience insights, and competitive analysis.

  • Identify upsell/cross-sell opportunities across open exchange and PMP formats.

  • Proactively address evolving client needs with strategic recommendations.

  • Use performance data to develop retention plans and uncover growth opportunities.
    
    

  • Campaign Execution & Support
    

    • Collaborate on pre-launch activities: brief reviews, creative mocks, sitelists, and quality checks.

    • Maintain and manage Deal Libraries and targeting strategies.

    • Deliver ongoing performance updates, QBRs, and post-campaign wrap-ups.

    • Provide curated reporting: site lists, green PMPs, RFIs, RFPs, and campaign trackers.

    • Cross-Functional Collaboration
      

      • Partner closely with Sales and Optimization Managers to align on strategy, setup, and execution.

      • Collaborate with marketing and solutions teams for demos, insights, and product recommendations.
        
        

      • Subject Matter Expertise
        

        • Own and develop an SME project to deepen expertise in Sharethrough/Equativ capabilities and support strategic outcomes across the sales cycle.