Senior Field Marketing Manager Central Europe (m/f/d)

Key Responsibilities

• Develop cohesive demand-generation plans in partnership with sales to generate measurable pipeline.
• Review, report on, and own pipeline development and progression, establishing a regular reporting cadence with marketing and sales counterparts.
• Identify the most effective marketing vendors, media channels, and calls to action for the industry.
• Advise on campaign concepts and creative development to ensure effectiveness within the industry.
• Work with internal creative, digital, events, and operations teams to execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals. Tactics may include: Paid and organic digital marketing, Email, Events, Webinars, Pay-per-lead programs, Vendor evaluation sites.
• Proactively propose and manage social media campaigns and content to increase engagement and industry visibility.
• Coordinate with the industry Business Development team to create a consistent experience from marketing through outbound prospecting campaigns.
• Collaborate with key sales and business stakeholders to increase the impact of marketing programs.
• Develop, execute, and optimize integrated regional marketing plans, leveraging both paid and organic digital channels to drive demand generation and pipeline.
• Deliver regular communications to the field regarding program information, updates, expected involvement, and access to promotional materials.
• Work with partners to maximize program reach and potential.
• Managing and reporting on demand-generated pipeline and ROI from awareness through bookings.
• Establishing demand-generation plans, strategy, and spending.
• Executing programs that drive timely results.

Skills, Knowledge & Expertise

• Previous experience in field marketing or demand generation.
• Knowledge of and experience executing modern marketing channels, including events and conferences, webinars, email, direct mail, and digital advertising.
• Ability to think strategically, prioritize tasks, and execute with close attention to detail.
• Energetic, high-performing professional who is willing to take initiative and be resourceful.
• Creative thinker who can manage multiple projects simultaneously in a fast-paced environment and is comfortable introducing new ideas.
• Excellent communication skills.
• Confidence communicating with senior-level sales directors.
• Ability and willingness to travel as required.

Benefits

• Bachelor’s degree in marketing, communications, business, or a related field preferred Strong analytical skills and the ability to make data-driven decisions and establish goals.
• Ability to communicate effectively with stakeholders at all organizational levels.
• Diversity of background and experience.
• B2B marketing experience in the technology industry.
• Experience marketing IT solutions to process industries.
• Experience working with global, cross-functional teams.
• Demonstrated knowledge of digital marketing and the ability to develop and execute regional integrated marketing plans that combine paid, owned and earned channels to drive engagement and pipeline.
• A growth mindset.