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Posted 2 months ago

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Senior Lead Marketing – International Mobile Top Up

GuatemalaRemoteFull-time

AI Summary

The Senior Lead Marketing – International Mobile Top Up drives revenue sales, customer acquisition, and retention for USA and international markets. They lead digital marketing projects, creative development, and product launches (e.g., egifts), and manage CRM and measurement across channels.

About this role

We are currently seeking a bilingual (English/Spanish) candidate to work on the International
Mobile Top Up business. The candidate will be responsible for revenue sales, customer
acquisitions, and retention for the USA and international markets.
The Marketing Director will lead the development of digital marketing projects, including
creatives to grow the international mobile top up in the retail channel.
The Marketing Director is responsible for working with various teams to ensure the appropriate
implementation of marketing strategies for the BOSS Revolution International Mobile Top Up
business.
This person will also be in charge of launching new products like egifts.
Responsibilities:
Manage the marketing for the International Mobile Top Up (IMTU) portfolio of products.
Including the execution and measurement of CRM campaigns which include SMS notifications,
emails and in app push messages
Manage the implementation and analysis of programs that drive new customer acquisition, such
as Refer a Friend, community events, social media, and more.
Design and implement digital marketing campaigns for International Mobile Top Up business in
USA/Canada and other international countries
Lead the design of creative elements for campaigns with designers/agency
Analyze/monitor international mobile top up data and propose action plans to grow the business
Collaborate with product and sales teams to effectively launch and market new or enhanced
products
Conduct surveys on a needed basis to understand customer behavior, preferences and
competition
Manage/Track Budget
Develop presentations demonstrating campaign results, business analysis, etc

NON-NEGOTIABLE REQUIREMENTS

  • Experience in international mobile top up, preferably having worked at a Mobile carrier
  • Marketing Degree
  • Bilingual English/Spanish – Fluent in English 85%
  • 5 years of marketing experience, preferably digital
  • High energy and desire to work in a results-oriented environment
  • Excellent project management, organization, communication, and interpersonal skills
  • This person needs strong digital and creative marketing knowledge and project
  • management skills
  • Ability to work under tight deadlines
  • Active American VISA / be able to go to the US

    • EDUCATIVE REQUIREMENTS AND DEGREES

  • BA in Marketing
  • Language Skills: Fluent in Spanish and English, written and oral
  • Business Experience: 2 or more years prior experience in money transfer or financial
  • services industry, marketing, digital preferred, international experience and working for a mobile carrier a plus

    • Skills

    A/b TestingCRMData AnalysisDigital MarketingEmail MarketingPPCProject ManagementPush NotificationsSEOSMS

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