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Binance

Posted 1 month ago

Open

Senior Marketing Manager - South Africa

South Africa, Cape TownHybrid

AI Summary

Senior Marketing Manager in South Africa driving performance‑driven campaigns and brand strategy for Binance’s crypto exchange and products.

About this role

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Join our Africa Marketing team as a Senior Marketing Manager to help drive crypto adoption across the continent. You will be delivering performance driven campaigns and help shape our brand in the market.

Responsibilities:

  • Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
  • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
  • Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance
  • Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
  • Own retention marketing strategies, and own the lifecycle campaigns
  • Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
  • Help shape the Binance brand in key African Markets
  • Report on the effectiveness of campaigns and provide data-driven recommendations

    • Requirements:

  • Minimum 3 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3
  • Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
  • Must have a strong interest and knowledge in crypto/blockchain/technology
  • Fluency in English is a must
  • Must be able to work independently
  • A university degree relating to Marketing is a plus
  • Strong coordination skills and strategic mindset for marketing
  • Familiarity with online and offline marketing avenues such as social media, community management, and event management
  • Proven experience in growing and managing user base

    • Skills

    Acquisition MarketingAffiliate MarketingApp Store OptimizationCampaign ReportingCommunity ManagementContent MarketingData-driven MarketingEmail MarketingEvent ManagementLanding Page OptimizationLifecycle MarketingPerformance MarketingPPCRetargetingSEOSocial Media Marketing

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