Senior Product Builder - Consumer AI

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

The Opportunity

ShopBack serves 45M+ shoppers across Asia with cashback, deals, and discovery. We're now building the layer on top: AI-native shopping experiences that personalise, guide, and delight at scale.

This role is for someone who closes the gap between product thinking and design craft — and ships AI-powered consumer experiences that people genuinely use. Not a PM with design opinions. Not a designer with product instincts. A builder who operates at the intersection and holds the bar across both.

You'll work on consumer-facing AI surfaces — search, discovery, personalised recommendations — in a team that has moved past "add AI to the product" and is building AI-first from the ground up.

You take a messy space — shifting user behaviour, an emerging AI capability, a business bet — and sharpen it into a crisp problem statement with a clear success condition.

Set the craft bar.

You define what great looks like for your surface. You review work, call out the delta between good and great, and hold that standard under deadline pressure.

Prototype to think.

You use AI-assisted tools to build working prototypes before specs are written. You don't wait for the design file to be finished before forming a point of view.

Lead the product strategy for your domain.

You own the outcome, not just the output. You connect metric movements to specific design decisions and change direction when the data doesn't support the hypothesis.

Build the eval layer for your AI surfaces.

When an AI feature ships, you own the quality bar — structured test cases, scoring criteria, and failure mode coverage. AI output is unverified until tested. "It looks right" is not a quality check.

Lift the team around you.

You actively shape how other builders approach problems — through review, patterns, and shared standards. Leadership is a day-1 expectation at this level.

Model AI-native practice for the team.

At this level, your job isn't just to use AI fluently — it's to help the people around you understand where it creates real leverage in their specific work. Not sharing tools. Demonstrating deliberate practice.

Maintain the design system as a shared knowledge layer.

Token architecture, component docs, and pattern rationale kept in formats that engineers and AI tools can consume. Not just Figma files.