Senior Product Marketing Manager - Growth & Monestisation
MelbourneHybrid
AI Summary
Senior Product Marketing Manager - Growth & Monetisation at MYOB, driving revenue optimisation and growth for the SME product portfolio through pricing strategy, monetisation, and cross-functional collaboration.
About this role
We’re a leading business management solution with a core purpose: helping more businesses in Australia and New Zealand start, survive and succeed.
At MYOB, we believe what’s good for one business is good for all business—and for all of us. Whether you support them, work for them, or dream of building your own, when businesses run smoothly, everybody feels it. Owners, employees, customers, suppliers—even families. That’s why we’re here: to give every person in business the tools they need to focus on what really matters and do Big Things—whatever big looks like for them.
And for you? Joining MYOB means being part of that impact. It means using your skills to help businesses thrive, shaping the future of work, and growing alongside the people and communities we support. Because while we’re the business of software, we’re really in the business of people. And that makes MYOB Everyone’s Business.
About the opportunity
Are you ready to take your career to the next level by driving revenue optimisation and growth for MYOB’s SME product portfolio? As the Senior Product Marketing Manager - Monetisation, you will be at the forefront of our commercial strategy, turning innovation into balanced revenue streams! This role will see you working from our vibrant Melbourne office, collaborating with cross-functional teams to deliver flawless results.
The skills you'll need
- Extensive experience in product marketing, pricing strategy, or monetisation roles, preferably within the B2B SaaS industry.
- Proven track record of developing and accomplishing pricing strategies that drive measurable revenue growth and margin improvement.
- Strong analytical ability with experience in revenue modelling, pricing analysis, and applying data to guide strategic decisions.
- Demonstrated expertise in value-based pricing, willingness-to-pay research, and pricing psychology.
- Experience monetising new technologies or innovations (AI/ML experience highly desirable).
- Strong knowledge of SaaS business frameworks, subscription pricing, usage-based pricing, and platform economics.
- Proficiency with analytics tools (PowerBI, SQL, or similar) to analyse revenue data and track important metrics.
- Excellent collaborator management skills with ability to influence senior leaders and build consensus across functions.
- Strong commercial competence with understanding of P&L impact, unit economics, and revenue forecasting.
- Outstanding communication abilities with the capacity to convey intricate pricing strategies into clear narratives for varied audiences.
- Experience in the SME or accounting software market is advantageous but not essential.
What you'll do
- Own AI monetisation strategy across pricing, packaging, and commercial models to grow revenue while delivering clear customer value.
- Drive revenue performance by improving key metrics like ARPU, attach rate, conversion, churn, and customer lifetime value.
- Lead data-informed pricing decisions through market research, willingness-to-pay studies, usage analysis, competitive benchmarking, and pricing experiments.
- Translate monetisation into strong GTM execution with clear value propositions, ROI messaging, sales enablement, and customer communications.
- Identify the best growth opportunities through segmentation, cohort analysis, and modelling of high-value customer groups.
- Act as the cross-functional connector between Product, Finance, Sales, Success, and Marketing to align strategy, forecast impact, and build buy-in.
- Influence product and commercial priorities by linking roadmap decisions and packaging changes to revenue potential and market demand.
Skills
AI/MLB2B SaaSMonetisationPowerBIPricing StrategyProduct MarketingSaaS Business ModelsSQLValue-based PricingWillingness-to-pay Research
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