Senior Specialist, Product Marketing
AI Summary
Senior Specialist, Product Marketing for Teleport Next Day (TNX) in Thailand, driving acquisition, retention, and upsell strategies for B2C cross-border delivery to Thai SMEs.
About this role
ABOUT US
As Southeast Asia’s #1 integrated logistics provider, Teleport is all about making logistics fast, affordable and reliable.
Our mission? To move things across Southeast Asia better than anyone else. We’re focused on making next-day delivery a reality for all.
#TeamTeleport is guided by our values: Move with urgency — because time is crucial; Aim to pioneer — constantly innovating to stay ahead; Do it with intent — delivering with purpose and precision; and Keep it real — maintaining authenticity and transparency in all we do.
Learn more about Teleport here: https://www.teleport.it/
We are looking for an enthusiastic and resilient Specialist, Product Marketing for Teleport Next Day (TNX), our B2C cross-border delivery product in Thailand, to join our team of 3-4.
While the title is "Product Marketing," this isn't a typical SaaS or app marketing role.
It's the strategic engine for the entire Thai B2C cross-border delivery segment. We are looking for an enthusiastic and resilient marketing leader to drive the entire end-to-end conversion funnel for Teleport Next Day (TNX) in Thailand.
Your mission is to be the in-market marketing expert and strategist, accountable for:
- Acquisition: Driving sign-ups from Ideal Customer Profile (ICP) Thailand-based SMEs.
- Retention: Creating loyalty and stickiness to ensure sustained usage.
- Upsell: Encouraging customers to utilize our services across all available lanes.
You will be the vital link between our Commercial/Sales team and the wider Marketing functions, ensuring Teleport Next Day dominates the Thai cross-border logistics landscape.
A DAY IN A LIFE
As a start-up, you can expect your days to be varied. Multitasking is normal, and your skills will often be leveraged to support business priorities. However, the core of your role will involve:
- Market Strategy & Ownership: Act as the dedicated in-market marketing lead for TNX Thailand, setting the strategic direction for all B2B marketing activities targeting Bangkok-based SMEs.
- Conversion Funnel Leadership: Design, execute, and own the end-to-end conversion playbooks (Acquisition, Retention, and Upsell) to maximize lifetime value of the customer base.
- Commercial Collaboration: Working hand-in-hand with the Commercial team to refine and implement marketing strategies, ensuring deep alignment with their business objectives.
- Creative Innovation: Continuously innovating and applying creative thinking to optimise strategies, aiming to impress and engage target accounts in inventive ways.
- Integrated Marketing: Working closely with the wider marketing team (Content, Brand & Creatives, Marketing Ops, Communications) to ensure integrated efforts and a seamless lead transition.
- Performance Analysis: Analysing campaign performance data to find opportunities for ongoing enhancements and strategic improvements.
- Future-Proofing: Proactively plan and forecast future marketing initiatives, staying ahead of local Thai market trends and the fast-moving logistics landscape.
Requirements
SKILLS
These are minimum-requirement skills and a ‘must-have’ for the role:
- Language: High proficiency in Thai (written and verbal) is essential. Good command of English verbally.
- B2B Marketing Expertise: Demonstrated experience in B2B marketing specifically targeting local Thai SMEs.
- Localised Market Expertise: Strong, verifiable understanding of the Thailand SME and eCommerce market dynamics.
- Technical Proficiency: Familiarity with key marketing tools, CRM, email marketing platforms, and analytics tools. (eg: Hubspot, Pipedrive, Mailchimp, Hotjar, Squarespace, etc)
- Collaboration & Independence: Strong ability to work effectively with cross-functional teams while also operating as a confident, self-starter who requires minimal supervision.
- Strategic Planning: Proven skills in strategic thinking and planning to develop effective marketing strategies that drive conversations.
- Detail-Oriented & Meticulous: A crucial focus on detail, ensuring accuracy and quality in all marketing initiatives.
These are skills that are ‘nice-to-have’ and will make you stand out in the job application:
- Specific Channel Experience: Direct, proven experience with SME-heavy channels in Thailand (e.g., LINE OA campaigns, targeted paid advertising, localised SEO/Content).
- Sales Process Understanding: Basic knowledge of sales processes and cycles, to align marketing strategies with sales objectives.
- Data Analysis Skills: Proficiency in data analysis, with experience using data analysis tools and techniques to inform marketing decisions.
- Industry Knowledge: Prior experience or strong knowledge of the logistics, startup, or e-commerce industry.
- Resourcefulness: The ability to identify and creatively solve challenges, demonstrating flexibility and adaptability.
Benefits
Work-Life at #TeamTeleport
- Unlimited training -You will have access to a wide range of learning resources including Notion!
- Ditch the Suit & Tie - Be comfortable as you are, express your inner Fashionista… as long as it's not a birthday suit!
- Vacation and time away - Sometimes you need to recharge and come back energized! That’s why you will get 90% off flights to destinations within AirAsia's network, 10%-15% discounts on selected eateries at KLIA2.
- Growth opportunities - We embrace and take on opportunities to learn and grow at Teleport as we reimagine the way we do things. Yes, we meet the challenge head on as a team, and we celebrate together with you when you succeed and reap the rewards when the hard work pays off!
Skills
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