Senior Strategy, Planning & Insight Analyst
LondonOn-siteFull-time
AI Summary
Senior strategy, planning & insight analyst who builds models, shapes strategic thinking, and translates complex data into board-ready narratives to drive long-term commercial decisions.
About this role
MOO set out to shake up the world of print back in 2006. And we’ve come a long way since. Today we’re a 400 + strong team (we’re thinking of getting matching jackets) who create print and digital products for companies of all sizes – from Google and AirBnB to the guy who makes those amazing prints you found at a craft fair.
Our global HQ is in London, UK, while we also have premises in Dagenham. In the US, you’ll find us in Boston, MA, as well as East Providence, RI and Denver, CO.
We’re making new and exciting things – and we could really do with your help.
Team Intro
The Pricing & Commercial Performance team exists to help MOO make smarter commercial decisions.
We sit across pricing, customer economics, acquisition, CRM, category management, forecasting, and commercial strategy. We help the business understand not just what is happening, but why, what matters, and what we should do next.
We are not a reporting factory. We are a commercial thinking function.
Our work spans everything from customer lifetime value modelling and pricing strategy to board-level storytelling, experimentation, forecasting, and strategic planning. We partner closely with team across Commercial, Finance, Product, Operations, and Technology to challenge assumptions, surface opportunities, and improve decision-making across the business.
Due to internal promotions, we are now hiring a new role. This is an opportunity to bring deeper strategic and analytical capability into the team as MOO continues to strengthen its commercial and data foundations.
We sit across pricing, customer economics, acquisition, CRM, category management, forecasting, and commercial strategy. We help the business understand not just what is happening, but why, what matters, and what we should do next.
We are not a reporting factory. We are a commercial thinking function.
Our work spans everything from customer lifetime value modelling and pricing strategy to board-level storytelling, experimentation, forecasting, and strategic planning. We partner closely with team across Commercial, Finance, Product, Operations, and Technology to challenge assumptions, surface opportunities, and improve decision-making across the business.
Due to internal promotions, we are now hiring a new role. This is an opportunity to bring deeper strategic and analytical capability into the team as MOO continues to strengthen its commercial and data foundations.
The Role
- We are looking for someone who naturally thinks beyond the next quarter.
- Someone who enjoys building commercial models, shaping strategic thinking, identifying opportunities hidden in messy data, and translating complexity into clear narratives that drive action.
- This role sits at the intersection of commercial strategy, forecasting and planning, customer and revenue modelling, and leadership level insight generation.
- You will help MOO better understand the long-term drivers of customer value, revenue growth, profitability, and commercial performance.
- You will work on problems that are often ambiguous, loosely defined, and cross-functional in nature.
- One week you may be building a lifecycle forecasting model or sizing a new commercial opportunity. The next, you may be developing the narrative for a board presentation or helping leadership understand why a key metric has shifted.
- This is not a tactical reporting role.
- We are looking for someone who can zoom out, connect dots others miss, and help the business make better long-term decisions.
The person we want
- You are commercially curious, analytically strong, and strategically minded.
- You are comfortable working in ambiguity and building structure where none exists yet.
- You know how to balance analytical rigour with pragmatism, and you understand when a directional answer today is more valuable than a perfect answer in three weeks.
- You can move comfortably between deep analytical work, commercial discussion, and executive storytelling.
- You understand that the value of analytics is not the model itself, or the process through which answers are arrived it. It is the quality of decisions that come from it.
Responsibilities
Strategic Planning & Commercial Thinking
- Support long-term commercial planning and strategic decision-making across MOO
Identify emerging risks, opportunities, and structural trends across customers, channels, products, and markets - Help shape the commercial narrative around growth, profitability, and customer value
- Contribute to business cases, investment sizing, and strategic prioritisation work
- Forecasting, Modelling & Planning
- Build forecasting and planning models that move beyond simple cohort reporting
- Develop scalable commercial models using approaches such as RFM segmentation, lifecycle modelling, retention modelling, buy-till-you-die frameworks, customer value forecasting and scenario modelling
- Translate commercial questions into measurable analytical frameworks
- Support development of lever-based forecasting tools that can be used operationally by the business
- Produce high-quality insight narratives for senior leadership and board-level audiences
- Distil large, complex datasets into clear commercial stories and recommendations
- Identify signal from noise — understanding what matters commercially versus what is merely interesting
- Create presentations, dashboards, and strategic analyses that influence decision-making
- Commercial Performance & Customer Economics
- Partner with acquisition, CRM, pricing, and category teams to understand commercial performance drivers
- Support development of customer lifetime value and profitability frameworks
- Help connect acquisition behaviour to downstream customer outcomes and long-term value
- Contribute to experimentation design and commercial performance measurement
- Work closely with Finance, Product, Marketing, Commercial, and Data teams
- Act as a translator between technical analysis and commercial decision-making
- Challenge assumptions constructively and help teams frame problems more effectively
Insight & Executive Storytelling
Cross-Functional Partnership
About you
Nice To Haves
Skills
Acquisition AnalysisBoard-level StorytellingCommercial Performance MeasurementCustomer EconomicsCustomer Value ForecastingDashboard CreationData AnalysisData StorytellingData VisualizationExperimentation DesignForecastingLifecycle ModellingPlanning ModelsPresentationsPricing StrategyProfitability FrameworksRetention ModellingRFM SegmentationScenario ModellingSnowflakeSQLTableau
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