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United Tech

Posted 2 months ago

Open

Senior User Acquisition Manager (Meta/TikTok/Snapchat)

KyivRemoteFull-time

AI Summary

A Senior User Acquisition Manager leads performance marketing for live-streaming products on TikTok, Meta, and Snapchat, owning acquisition strategy, scaling spend, and optimizing campaigns to hit CPA and ROAS targets.

About this role

We are looking for a Senior User Acquisition Manager (Meta/TikTok/Snapchat) to build and own the acquisition direction for one of our live-streaming products, taking full responsibility for TikTok, Meta, and Snapchat and scaling spend 2-3x within 3-6 months while holding CPA and ROAS at target. You will run the testing roadmap across creatives, audiences, and bidding strategies, work hand-in-hand with our Creative and PMM teams, and have direct visibility into growing into the UA Team Lead role as you scale this direction. If you want full ownership over a fast-scaling Social channel and a clear path to leading a team, this is your next challenge.

About our product: We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen. Are you in?

In this role, you will

  • Own and manage traffic acquisition on TikTok, Meta, and Snapchat, from hypothesis testing to scaling
  • Scale the Social direction within defined KPIs (Spend/CPA/ROI/ROAS)
  • Build and execute a testing roadmap covering creatives, audiences, placements, and bidding strategies to improve performance
  • Build A/B test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis
  • Work closely with Creative and PMM teams to generate and validate new hypotheses tailored to each channel's needs
  • Analyze and optimize campaigns based on data (AppsFlyer, Tableau), identifying growth opportunities and risks
  • Collaborate directly with network partners (TikTok, Meta, Snapchat) on testing new features, participating in betas, and handling moderation-related communication

    • It's all about you

  • 3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus)
  • Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads, from campaign launch to scaling
  • Experience managing budgets above $300K per month across Social channels
  • Deep understanding of auction mechanics, bidding strategies, optimization events, and the algorithm principles behind TikTok/Meta/Snap
  • Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention)
  • Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic
  • Experience with BI tools (Tableau, AppsFlyer) for data-driven analysis and decision-making
  • Upper-Intermediate (B2) or higher English proficiency

    • Would be a plus

  • Experience with alternative ad networks
  • Experience automating campaign launches, testing, and reporting across networks with AI tools
  • Understanding of marketing funnels and performance creative testing principles
  • Experience with ASO and influencer marketing as additional channels

    • What we offer

    Care and support:
  • 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
  • 100% medical insurance coverage
  • Sports and equipment reimbursement
  • Team building events, corporate gifts, and stylish merch
  • Financial and legal support
  • Maternity Recovery Support Allowance
  • Position retention and support for those who join the Armed Forces of Ukraine
  • Participation in social initiatives supporting Ukraine
    • Comfortable working environment:
  • Work from our Kyiv hub or remotely with a flexible schedule
  • Modern equipment or depreciation of your own tools
    • Investment in your future:
  • Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
  • 70% of our heads and leads have grown into their roles here – so can you!
  • Performance-oriented reviews and Individual Development Plans (IDPs)
  • Reimbursement for professional courses and English classes
  • Corporate library, book club, and knowledge-sharing events

    • Hiring process

  • Intro call
  • Technical interview
  • Interview with Direct Manager/Head
  • Bar-raising
  • Reference check
  • Offer

    • Skills

    A/b TestingAdjustAppsFlyerLookalike AudiencesMeta AdsMMPRetargetingSnapchat AdsTableauTikTok Ads

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