Social Media Specialist

Permanent Regular

Job Description:

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

The Social Media Specialist is responsible for developing, implementing, and managing social media strategies to enhance brand presence and engage audiences across various social media channels. This role requires creativity, analytical skills, and a deep understanding of digital trends to craft compelling content that drives business objectives.

1. Responsibilities and Accountabilities

• Platform launch & growth: Lead the launch and growth of the brand’s Instagram account, ensuring strong visual identity and audience engagement

• Strategic planning: Develop and execute social media strategies and campaigns aligned with business goals

• Content creation and management: Plan, produce, and publish engaging content across social media channels including text, graphics, and videos that reflect the brand voice. This also includes co-ownership of the monthly content calendar with the Brand & Communications Lead

• Performance analysis: Monitor, analyze, and report on social media data and metrics to understand campaign performance and inform future strategies in close coordination with Digital Marketing

• Community management: Monitor social channels and foster positive interaction. This includes but is not limited to engaging with user-generated content, monitoring social sentiment, and being in close coordination with the Customer Experience team in responding to comments and messages

• Trend monitoring: Keep updated about the latest social media trends, platform updates, best practices, and competitor activities for timely and relevant strategies

• Brand consistency: Ensure all social media content aligns with brand voice, tone, and visual identity

2. Requirements

• Must possess at least a Bachelor’s Degree in Marketing, Communications, Advertising, Media, or any related field

• 3-4 years of experience in social media management or digital marketing

• Proficiency in social media platforms and tools (i.e. Meta Business Suite, Hubspot, Canva, Reels etc.)

• Strong copywriting and visual storytelling skills for different formats

• Ability to produce, shoot, and edit short-form videos with good composition

• Ability to communicate and present ideas

• Good eye for design and layout

• Knowledge of analytics tools and ability to track, interpret and report data

• Strong understanding of social media platforms and their respective audiences

• Strong understanding of the latest trends and their role within a commercial environment

• Experience with paid social advertising

• Excellent time management and organizational skills

• Basic graphic design and video editing skills (i.e. Adobe Suite, Canva)

• Accuracy and attention to detail

3. Nice to have

• Understanding of influencer marketing

• Basic knowledge of SEO