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Amanotes

Posted 9 months ago

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[UPLIVE Company] Creative Strategist (App)

Ho Chi Minh CityOn-siteFull-time

AI Summary

A Creative Strategist partners with user acquisition and creative teams to produce high-performing ads and app store assets, handling research, planning, production, analysis, and stakeholder communication.

About this role

We’re looking for a Creative Strategist with experience in multimedia or APP creative production. You’ll partner with UA and the creative team to produce high-performing ads and app store assets.

WHAT YOU WILL DO

  • Learn, Research & Planning
  • Play-test assigned games to understand USP, audience, and creative opportunities.
  • Research trends, competitors, and emerging AI-driven creative patterns.
  • Drive Agile cycle planning with clear hypotheses, success criteria, and weekly retros to improve speed and outcomes.

  • Creative Production Support
  • Manage creative tasks end-to-end using Agile project management to ensure clarity, prioritization, and fast iteration.
  • Write actionable briefs, coordinate resources, and provide hands-on design support when needed.
  • Use AI tools to explore variations, accelerate production, and enhance visual quality.

  • Analysis & Insights
  • Review creative performance metrics and turn insights into actionable improvements.
  • Use AI-assisted analysis to detect patterns and identify new creative opportunities.
  • Maintain clear documentation of learnings, best practices, and references.

  • Collaboration & Communication
  • Work closely with UA to understand goals and creative needs.
  • Communicate progress, risks, and priorities clearly to stakeholders.
  • Align expectations with the Creative Lead and cross-functional partners.
  • Share AI workflows or useful findings with the team to raise overall capability.

    • QUALIFICATION

  • 2+ years of creative production, product design (PO, UI/UX) experience for mobile apps, or performance marketing industry.
  • Strong research and analysis ability: able to study trends, competitors, play-test games, and extract actionable creative insights.
  • Project management skills: able to plan cycles, organize tasks, manage timelines, and coordinate designers/motion/playable resources.
  • AI learning mindset: familiar with or eager to adopt AI tools for ideation, variation, analysis, and workflow acceleration.
  • Strong visual understanding (composition, layout, pacing) and ability to give structured, actionable feedback.
  • Proven experience in reviewing creative performance metrics (CTR, CVR, IPM, CPI) and turning data into improvements.
  • Skilled in writing clear briefs, document learnings, and communicating effectively with cross-functional teams.
  • Proficient in core creative tools (Figma, Photoshop, After Effects, or similar) at a functional level.

    • DEVICE QUALIFICATION
  • PC or Macbook provided by the company.

    • WHAT WE OFFER

  • Competitive salary, 100% salary during probation
  • Performance bonus with 30% of company profit shared with no cap
  • Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
  • Minimum 12 days paid annual leave + 10 days paid sick leave.
  • 12 days working from home per year
  • Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
  • Free daily lunch with 10+ menu options.
  • Free daily F&B: Snacks, juice, beverage, tea-time
  • Monthly/Bi-monthly team activity allowance
  • Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
  • Sponsored sports activities: badminton, soccer, ...
  • Sponsored overseas conferences and industry events for all levels.
  • Modern equipments/AI tool provided.

    • Skills

    After EffectsAgileAI ToolsCPICTRCVRFigmaIPMPerformance MetricsPhotoshopProject Management

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