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Amanotes

Posted 4 months ago

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[UPLIVE Company] Performance Marketing

Ho Chi Minh CityOn-siteFull-time

AI Summary

Performance marketer who plans, runs, and optimizes user acquisition campaigns across Google, Facebook, and other networks, analyzes campaign and product metrics, and collaborates with creatives and vendors.

About this role

Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)

WHAT YOU WILL DO

  • Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)
  • Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets
  • Work closely with Creative teams to provide UA insights to improve product marketability
  • Work closely with global vendors/ ad networks to optimize campaigns
  • Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories

    • QUALIFICATIONS

  • 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success
  • Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
  • In-app marketing experience for driving deeper conversions
  • Data analysis, Strategic & Tactical planning, Problem solving
  • Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
  • Good communication (English writing and speaking skills)
  • Possess a creative mindset and an instinct for identifying trends.
  • Customer-oriented, Innovative, Emotional intelligence
  • Hunger and humble for learning, sharing, teamwork and self-development
  • Resilient and adaptable under changes and uncertainties
  • WILL BE A PLUS
  • You love music and music-related products
  • Love to interact with mobile music games/ apps
  • Prior experience in gaming industry
  • Being comfortable with data and turning multiple sources of data into insights
  • Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
  • Fanatic learner: proactive learning and sharing knowledge

    • Skills

    A/b TestingAd Networks (Applovin, Mintegral)Campaign AnalysisCPI/CTR/IR MetricsCreative InsightsCross-Functional CollaborationData AnalysisFacebook AdsGoogle AdsMobile Attribution Tools (Appsflyer, Adjust)ROI/ROAS OptimizationUA Campaign Management

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