Webinar and Social Media Marketing Executive

Key Responsibilities

• Develop and deliver engaging social media content that strengthens the LOCALiQ brand and encourages meaningful audience engagement.
• Own and manage the organic social media content calendar across key B2B platforms.
• Create social content from concept through to copywriting, publishing, community management and performance optimisation.
• Lead the planning, coordination and delivery of webinars and virtual events.
• Develop webinar themes, promotional campaigns and follow-up activity to maximise registrations, attendance and lead generation.
• Build and deliver integrated marketing campaigns across social media, email, search and other digital channels.
• Stay up to date with social media, content and digital marketing trends, identifying opportunities to grow audience reach and engagement.
• Analyse campaign and audience data to test, learn and continually improve performance.
• Manage and update website and campaign content using WordPress and other digital platforms.
• Create and execute email marketing campaigns, newsletters and nurture journeys through HubSpot.
• Monitor and report on key marketing metrics, providing insights and recommendations to improve results.
• Collaborate with internal stakeholders and subject matter experts to turn ideas, expertise and industry insights into compelling content.

Skills, Knowledge & Expertise

• Proven experience in a digital marketing role, ideally within a B2B environment.
• Strong social media marketing experience with a track record of creating engaging content and growing audience engagement.
• Experience planning and delivering webinars, virtual events and online content experiences.
• Ability to develop content and campaigns across multiple digital channels, including social media, email and web.
• Excellent copywriting and content creation skills with strong attention to detail.
• Good understanding of social media platforms, audience behaviours and content best practices.
• Experience using marketing and content management platforms such as HubSpot, WordPress and social media management tools.
• Strong analytical skills with the ability to interpret campaign performance and identify optimisation opportunities.
• Creative mindset with experience using graphic design, video editing or content creation tools. Adobe Creative Suite experience is desirable.
• Excellent organisation and project management skills, with the ability to manage multiple deadlines and campaigns simultaneously.
• Strong communication and stakeholder management skills.
• Ability to translate complex marketing concepts into accessible, engaging and audience-focused content.
• Self-motivated and comfortable working within a remote-first environment.

Benefits

• Competitive salary
• 25 days holiday + bank holidays + your birthday off
• Holiday buy scheme for extra flexibility
• Structured career progression & ongoing training
• Pension plan
• Employee Helpline counselling and advice
• Perks & discounts including:
  • Gym membership
  • Cycle to Work scheme
  • Eye care
  • Retail discounts
• Team building days & annual volunteer charity day