マーケティング/App Marketing(Langaku)

「英語が苦手だったけれど、初めて楽しく続けられた」 「Langakuのおかげで、共通テストの模試で満点だった」

2022年6月のリリース以来、Langakuは多くのユーザーの「英語学習の常識」を変えてきました。 集英社をはじめとする出版社の全面協力のもと、国民的な人気マンガを教材として提供。「勉強＝苦痛」というイメージを払拭し、好きな物語を夢中で追いかけるうちに、自然と英語力が身につく——そんな新しい学習体験を創り出しています。

これまでに、英語への苦手意識を克服した方、試験の成績を飛躍的に伸ばした方など、数えきれないほどの「成功体験」がLangakuから生まれています。「Google Play ベスト オブ 2025」自己成長部門 大賞の受賞は、その成果の一つに過ぎません。

そして今、私たちはこの体験をさらに広げるため、教育現場への導入にも力を入れています。教室で、自宅で、誰もがワクワクしながら英語に触れられる未来を目指して、プロダクトは進化を続けています。

Langakuは成長フェーズにあり、事業拡大と組織変更に伴い、プロダクトのマーケティングの専任メンバーが必要となりました。これまではアプリ運営・PM・マーケティングを一人が担っていましたが、マーケティング専門でリードいただく方と採用します。

“I used to struggle with English, but this is the first time I’ve been able to stick with it and actually enjoy it.” “Thanks to Langaku, I scored a perfect score on my Common Test practice exam.”

Since its launch in June 2022, Langaku has transformed the way many users think about English learning. With the full cooperation of publishers including Shueisha, we offer nationally popular manga as learning materials. We’re creating a new learning experience that dispels the notion that “studying equals suffering”—one where you naturally build your English skills while immersing yourself in the stories you love.

To date, Langaku has generated countless “success stories,” from people who have overcome their fear of English to those who have dramatically improved their test scores. Winning the Grand Prize in the Self-Improvement category of the “Google Play Best of 2025” awards is just one example of these achievements.

Now, to further expand this experience, we are focusing our efforts on introducing Langaku into educational settings. Our product continues to evolve with the goal of creating a future where everyone can engage with English with excitement—whether in the classroom or at home.

Langaku is currently in a growth phase, and due to business expansion and organizational changes, we now need a dedicated member for product marketing. Until now, a single person has handled app operations, product management, and marketing, but we are now hiring someone to lead the marketing team as a specialist.

With the mission of driving growth for “Langaku,” a rapidly expanding manga-based English learning app, you’ll be responsible for a wide range of tasks, **from product operations to planning and executing marketing strategies that drive user acquisition**. This is a position where you’ll directly lead the product’s growth by balancing both the day-to-day operational tasks and dynamic marketing initiatives.

**Specific examples of responsibilities:**

- **Product Operations and Engagement Improvement**
- Distributing in-app notifications and updating featured content
- Planning and managing in-app events (such as campaigns) to boost user engagement
- Creating, planning, and managing content for official social media accounts and various media channels
- App Store Optimization (ASO)
- **Marketing Strategy Planning and Execution**
- Planning and managing digital advertising (social media ads, search ads, etc.)
- Setting KPIs based on data analysis and implementing improvement measures (PDCA cycle)
- Planning and promoting content marketing, influencer marketing, and other initiatives to acquire new users
- Planning and directing marketing creatives—such as banners and videos—to maximize ad effectiveness (we also welcome candidates who can produce some of these creatives themselves)
- **Partner Collaboration**
- Communicating with and planning collaborative initiatives with partner companies (such as publishers) to drive business growth

Translated with DeepL.com (free version)