ABOUT THE TEAM
Uber Eats Trendyol Go , originally founded as the instant delivery arm of Trendyol, one of Turkey’s leading e-commerce platforms, was acquired by Uber to join forces in accelerating the future of local commerce and on-demand delivery. Born from a dynamic startup spirit and backed by Uber Eats Trendyol Go , Uber Eats Trendyol Go connects local merchants, couriers, and customers in real time to meet everyday needs with speed and reliability.
Our on-demand platform offers instant delivery for food, groceries, and more bringing convenience and choice right to the doorsteps of millions. As part of Uber, the world’s largest mobility and delivery technology platform, we combine local market expertise with cutting-edge technology to redefine urban delivery.
We are committed to powering seamless experiences that enable customers to get what they want, when they want it, while creating flexible earning opportunities for couriers. With a mission to strengthen local commerce and foster positive impact on merchants and couriers, Uber Eats Trendyol Go is evolving rapidly expanding its offerings and reach, innovating with technology, and delivering exceptional service every step of the way.
YOUR MAIN RESPONSIBILITIES
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Build strong collaborative relationships and develop short, medium & long-term marketing & growth strategies with key partners/agencies and ensure all the activities are actualized in accordance with the strategy in line with "Uber Eats Trendyol Go’s Brand Ads & Partnership" objectives,
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Lead the development of assigned brand’s growth & marketing strategies, to include media plans, marketing channel strategies, reporting and gifting strategies, etc.
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Contribute growth strategy of the "Uber Eats Trendyol Go’s Ads & Partnership" business through adoption of categories and new brand strategies,
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Planning data-driven strategies to make sure our features and products match with our customers' goals and expectations and ensures overall satisfaction,
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Leverage data and seller research to identify new growth opportunities for retention and acquisition and develop marketing plans accordingly,
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Work together with relevant teams on campaigns to increase engagement, retention, win back and acquisition based on a deep understanding of Uber Eats Trendyol Go’s revenue management and q-commerce metrics,
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Work closely with CRM, Growth, Marketing, Product and Engagement teams to identify and influence development of new features and services,
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Measure the success of new product features after launch and report on ways for further iteration,
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Be comfortable with making calls over the phone and video calls to pitch "Uber Eats Trendyol Go and Brand Ads & Partnership".
WHAT WE ARE LOOKING FOR
Bachelor's or Master's Degree from a reputable university (Engineering, Statistics, Economics, Administration or related departments are preferred),
Minimum 6 years of experience in ads/ads sales/account management/retail media /brand partnership,
Experience with CPG/FMCG brands, mar-tech / ad-tech agencies, marketing investment management, q-commerce ecosystem or account management would be an advantage,
Having a strong network of CPG/FMCG brands and/or their ad/marketing agencies would be an even stronger advantage,
Know-how regarding retail media ecosystem, ad-tech solutions & business development activities,
Passionate for working in a dynamic startup and teamwork environment,
Be able to adapt to changing environment,
Excellent negotiation, written and verbal communication (both in Turkish and English), and data driven strategic decision-making skills,
Proactive and initiative-taker, self-motivating, eager to learn,
Ability to create, execute and drive self-organized multiple tasks well with a strong ownership and with focus on both qualitative and quantitative results,
Strong commercial relationship development, personal organization and project management abilities.
