Digital Growth Specialist

Role Overview

We are seeking a Digital Growth Specialist to drive customer acquisition, conversion, and retention across our digital channels. This role is highly data-driven, focusing on optimizing performance marketing, improving conversion funnels, and leveraging analytics to deliver sustainable online growth. The ideal candidate is both strategic and hands-on, with a strong grasp of performance marketing, CRO (conversion rate optimization), and growth hacking techniques.

Key Responsibilities

• Performance Marketing & Growth
  • Manage and optimize paid digital campaigns (Meta Ads, Google Ads, Display, Retargeting, Affiliate).
  • Test and scale growth strategies to drive qualified traffic and conversions.
  • Monitor ROAS (Return on Add spend), CAC (Customer Acquisition Cost) , and other growth metrics to ensure profitability.
• Conversion Rate Optimization (CRO)
  • Analyze customer journeys on the ecommerce platform to identify drop-offs.
  • Implement A/B testing, landing page optimization, and UX improvements.
  • Collaborate with ecommerce and development teams to improve site performance.
• Retention & CRM Marketing
  • Manage customer lifecycle campaigns (email, SMS, loyalty programs).
  • Segment audiences and personalize offers to maximize repeat purchases.
  • Monitor CLV (Customer Lifetime Value) and implement tactics to increase retention.
• Analytics & Reporting
  • Build dashboards and track KPIs for traffic, conversion, and revenue.
  • Provide insights and recommendations based on data trends.
  • Benchmark performance against industry standards.
• Growth Innovation
  • Identify and test new growth channels (influencer marketing, partnerships, affiliate networks)
  • Drive growth by evaluating, launching, and optimizing new digital sales channels.
  • Explore and implement innovative digital platforms and marketplaces to grow e-commerce sales.
  • Explore opportunities in SEO, content marketing, and social commerce.
  • Stay up to date with digital trends and apply best practices.

Qualifications & Skills

• Degree in Marketing, Digital Marketing, Data Analytics, or related field.
• 3–5 years’ proven experience in performance marketing, digital growth, or ecommerce.
• Strong analytical skills with ability to interpret data and make growth recommendations.
• Hands-on experience with paid ads, CRO, SEO, CRM, and email marketing.
• Creative problem-solver with a “test and learn” mindset.
• Strong collaboration skills to work with cross-functional teams.

What We Offer

• Opportunity to directly influence the digital growth of a leading retail brand.
• Dynamic work environment with a mix of retail and ecommerce exposure.
• Room to innovate and experiment with new digital growth strategies.