Posted 2 months ago
Digital Media Specialist
AI Summary
A Digital Media Specialist plans, launches, and scales performance media campaigns across Meta, Google, and TikTok, using data-driven optimization and A/B testing to improve ROI.
About this role
We’re on the hunt for a Digital Media Specialist. Are you passionate about leading and scaling high‑performing performance media across Meta (Instagram & Facebook), Google and TikTok to drive measurable ROI? Do you thrive in a fast‑moving digital marketing team? If so, we’re eager to learn more about you!
As a Digital Media Specialist, you will apply performance media strategy to plan, launch and scale Meta, Google (Search, GDN, YouTube) and TikTok campaigns; drive data‑driven optimisation, auditing, experimenting and iterating based on signals to improve ROI; design and run A/B tests across landing pages, ad copy, keywords and bids to continuously lift performance; and build robust audience‑building & targeting frameworks while cultivating partnerships with platform teams (Google, Meta, etc.) to unlock new opportunities.
If you have the following:
Serious Meta Ads experience with a proven big‑budget track record
4+ years in Search/performance (e.g., Search Campaign Manager), with eCommerce performance success
Certifications: Google Ads & Google Analytics; Meta certified (or willingness to upskill where needed)
Analytical, performance‑driven mindset with strong Excel skills
We’d love to hear from you!
Skills
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