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Posted 27 days ago

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Digital Media Specialist

Westville, ZAHybrid

AI Summary

A Digital Media Specialist plans, launches, and scales performance media campaigns across Meta, Google, and TikTok, using data-driven optimization and A/B testing to improve ROI.

About this role

We’re on the hunt for a Digital Media Specialist. Are you passionate about leading and scaling high‑performing performance media across Meta (Instagram & Facebook), Google and TikTok to drive measurable ROI? Do you thrive in a fast‑moving digital marketing team? If so, we’re eager to learn more about you!

As a Digital Media Specialist, you will apply performance media strategy to plan, launch and scale Meta, Google (Search, GDN, YouTube) and TikTok campaigns; drive data‑driven optimisation, auditing, experimenting and iterating based on signals to improve ROI; design and run A/B tests across landing pages, ad copy, keywords and bids to continuously lift performance; and build robust audience‑building & targeting frameworks while cultivating partnerships with platform teams (Google, Meta, etc.) to unlock new opportunities.

If you have the following:

  • Serious Meta Ads experience with a proven big‑budget track record

  • 4+ years in Search/performance (e.g., Search Campaign Manager), with eCommerce performance success

  • Certifications: Google Ads & Google Analytics; Meta certified (or willingness to upskill where needed)

  • Analytical, performance‑driven mindset with strong Excel skills

We’d love to hear from you!

Skills

A/b TestingExcelGoogle AdsGoogle AnalyticsMeta AdsPerformance MediaSearch CampaignsTikTok Ads

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