E-Commerce Manager: Paid Search (Performance Marketing)

Reporting to the E-Commerce Senior Manager, this role is responsible for managing Shopify Plus storefronts, digital merchandising, website performance, product launches, conversion optimization, and cross-functional e-commerce initiatives. The ideal candidate is both strategic and hands-on, with a passion for creating exceptional online shopping experiences while driving revenue growth through data-driven decision-making.

Responsibilities

E-Commerce Operations

• Manage the daily operations of Shopify Plus websites across the DNAM Brands portfolio
• Execute product launches, seasonal collections, pricing updates, promotions, inventory visibility, and merchandising initiatives
• Maintain accurate product data, imagery, descriptions, collections, and website content
• Ensure all e-commerce content, promotions, and merchandising updates are launched accurately and on schedule
• Conduct ongoing quality assurance testing to ensure a seamless customer experience across desktop and mobile devices

Digital Merchandising & Customer Experience

• Optimize navigation, collections, search, filtering, category pages, and product detail pages (PDPs)
• Improve product discovery, cross-selling, upselling, and merchandising strategies to increase conversion rate and average order value
• Partner with Creative and Marketing teams to ensure brand consistency and compelling customer experiences across all digital touchpoints
• Monitor customer behavior and identify opportunities to reduce friction throughout the online shopping journey

Performance Marketing Collaboration

• Partner closely with Marketing to support customer acquisition initiatives across:
  • Google Ads
  • Meta
  • TikTok
  • WhatNot
  • Instagram
  • Pinterest
  • Email & SMS Marketing
  • Affiliate Marketing
  • Coordinate landing page creation, promotional campaigns, merchandising updates, and onsite content to maximize campaign performance
  • Support paid search and paid social initiatives by ensuring website readiness and optimal customer experiences

  Analytics & Reporting

  • Monitor daily ecommerce performance including:
    • Revenue
    • Traffic
    • Conversion Rate
    • Average Order Value (AOV)
    • Units Per Transaction (UPT)
    • Customer Acquisition Cost (CAC)
    • Customer Lifetime Value (LTV)
    • Analyze website performance using Shopify Analytics, Google Analytics 4 (GA4), and other reporting tools
    • Prepare weekly and monthly performance reports with recommendations for optimization
    • Identify trends and opportunities to improve profitability and customer retention

    Shopify & Digital Technology

    • Administer Shopify Plus backend, including themes, apps, integrations, collections, promotions, and merchandising configurations
    • Coordinate website enhancements and technical improvements with external development partners
    • Assist in testing new functionality, integrations, and digital tools before deployment
    • Support implementation of AI-powered ecommerce solutions including personalization, intelligent search, product recommendations, and merchandising automation
    • Help optimize website performance for SEO, AI-powered search, and emerging digital commerce technologies

    Social Commerce

    • Support product merchandising and promotional execution across TikTok Shop, WhatNot and future social commerce platforms
    • Ensure inventory synchronization and product catalog accuracy across all sales channels
    • Coordinate promotional calendars between e-commerce and social commerce initiatives

    Cross-Functional Collaboration

    • Partner with Marketing, Operations, Customer Service, Creative, Inventory Planning, Finance, and Production teams to support business objectives
    • Coordinate product launches, inventory availability, promotions, and campaign execution.
    • Work with Customer Service to identify customer feedback and implement website improvements that enhance the overall shopping experience

    Continuous Optimization

    • Support conversion rate optimization initiatives through A/B testing, merchandising improvements, landing page optimization, and customer journey enhancements
    • Stay current with Shopify updates, e-commerce trends, AI innovations, and evolving consumer shopping behaviors
    • Recommend process improvements, new technologies, and best practices that improve operational efficiency and drive scalable growth

Qualifications

• Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field
• 3–5+ years of experience managing e-commerce operations within a fashion, lifestyle, beauty, or consumer products company
• Hands-on experience managing Shopify or Shopify Plus storefronts
• Strong understanding of e-commerce merchandising, product launches, promotions, and website operations
• Experience working with:
  • Shopify Plus
  • Google Analytics 4 (GA4)
  • Google Tag Manager
  • Meta Commerce Manager
  • TikTok Shop
  • Klaviyo or similar email marketing platforms
  • SEO best practices
  • Strong understanding of ecommerce performance metrics including:
    • Conversion Rate
    • AOV
    • Revenue
    • CAC
    • LTV
    • Return on Ad Spend (ROAS)
    • Advanced analytical skills with proficiency in Excel or Google Sheets
    • Excellent organizational, communication, and project management skills
    • Ability to manage multiple priorities in a fast-paced, entrepreneurial environment
    • Self-starter with strong attention to detail and a passion for digital commerce