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Posted 1 month ago

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Financial Content Writer

Hong KongOn-siteFull-time

AI Summary

Produces high-impact investment content and localized marketing materials for a digital wealth management platform in Hong Kong, collaborating with leadership and overseeing a localized content calendar.

About this role

Overview
An award-winning, independent digital wealth management platform is seeking a skilled Financial Content Marketing Associate (or Manager, depending on experience) to join its growing team in HK. Backed by top-tier global venture firms and financial institutions, the platform manages billions in assets for hundreds of thousands of retail, high-net-worth, and institutional clients. In this role, you will work closely with leadership to produce high-impact investment content, establish local market authority, and engage diverse investor segments across the Greater Bay Area.

What You Will Do

  • Research, draft, and publish original investment commentary, market explainers, educational articles, and thought leadership pieces for regional insights channels.
  • Localize and build out localized content suites tailored to specific regional sub-audiences, covering topics like local pension schemes, retirement planning, and major financial milestones.
  • Write and refine engaging marketing copy across email campaigns, social media channels, and major promotional assets while maintaining brand consistency.
  • Oversee a localized content calendar aligned with SEO, generative engine search priorities, and core business targets.
  • Utilize advanced AI writing tools and LLMs to assist in content production and optimize editorial workflows.
  • Collaborate across digital distribution platforms to amplify campaign reach and elevate brand authority across key market segments.

    • What You Will Need

  • Degree in Finance, Economics, Journalism, Communications, or equivalent practical experience (CFA or financial certifications are a plus).
  • 5+ years of experience in financial journalism, content marketing, or investment copywriting within fintech, banking, or asset management.
  • Strong ability to articulate complex financial concepts, market dynamics, and investment fundamentals clearly and accurately in written English and Traditional Chinese.
  • In-depth understanding of the local financial market, including regional regulatory frameworks, pension systems, and local economic factors.
  • Practical knowledge of digital marketing channels (Google, LinkedIn, Instagram, WeChat, Xiaohongshu) and familiarity with SEO/GEO keyword strategies.
  • Hands-on experience or a strong interest in leveraging AI tools and language models within an editorial workflow.
  • Candidates with more experience may be considered for a Manager role.

    • Skills

    AI Writing ToolsCFAGEO Keyword StrategiesGoogleInstagramLinkedInLLMsSEOWeChatXiaohongshu

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