Manager, Private Sector Marketing

The Manager, Private Sector Marketing is accountable for driving the growth and success of the Private Sector segment through innovative, data-driven demand generation. This role owns the marketing strategy, pipeline, and revenue targets for the Private Sector product portfolio, and leads a team of marketers who plan and execute integrated, multi-channel campaigns that generate qualified leads and sales pipeline. Working closely with the demand generation, product marketing, and senior sales teams, the Manager sets segment direction, translates it into high-performing programs, develops the team, and reports on measurable business impact

Segment Ownership & Accountability

Lead the Private Sector marketing portfolio with accountability for $50M+ in pipeline and revenue goals, ensuring high-performing programs and measurable business impact across the segment.

Define and execute the annual marketing strategy and plan for the Private Sector portfolio, aligning with company objectives and market opportunities.

Leverage analytics to optimize campaign performance and resource allocation across the segment.

Represent Private Sector marketing in cross-functional and leadership meetings, providing strategic updates and insights on program performance and market trends.

Own and set the Private Sector marketing budget in line with business targets, directing investment and reallocating spend across programs to maximize pipeline and revenue return

Team Leadership

Lead, coach, and develop a team of marketers—setting clear goals, priorities, and performance expectations aligned to segment targets.

Foster a collaborative, high-performing team culture; support career growth and ongoing development, and recruit and onboard talent as the team scales.

Allocate work across the team to balance strategic priorities with execution, ensuring on-time, high-quality delivery of programs.

Provide direction and mentorship on demand generation best practices, tools, and go-to-market execution.

Program Strategy & Insights

Lead the planning and oversee execution of lead-generating campaigns and programs aligned to sales objectives (new logo growth, cross-sell, and expansion) specific to the Private Sector segment and product portfolio.

Marketing SME on Private Sector lead generation, target performance, industry trends, product updates, persona knowledge, and cross-functional activities related to the product portfolio.

Oversee and govern new product introductions for the Private Sector portfolio, ensuring a repeatable go-to-market process is followed—from defining deliverables and holding the team aligned to reviewing promotional plans and confirming launch readiness.

Act as the lead liaison to the Private Sector BDR and sales teams to ensure alignment and effective delivery of impactful marketing programs that support sales objectives and company priorities.

Identify and recommend content needs, focus areas, and gaps related to the Private Sector portfolio, supporting team/ stakeholders with program needs to pipeline targets.

Bachelor’s Degree in Business or Commerce, or equivalent experience.

8+ years of experience in marketing program management, channel marketing, and B2B marketing.

People leadership experience—managing, coaching, or mentoring marketers; direct team management preferred.

Proven experience managing external vendors/agencies and complex, time-sensitive projects.

Demonstrated strategic thinking, creative problem-solving, and leadership skills.

Self-starter with a drive to succeed and adapt to new technologies.

Strong communication, presentation, and analytical abilities.

(Optional) Familiarity with tools a plus: Salesforce, Marketing Cloud, Pardot, Demandbase, Salesloft, ZoomInfo, ON24, Zapier, and AI solutions.