Posted 4 months ago
Marketing Content Specialist (B2B)
AI Summary
Content Writer producing SEO-optimized blog posts, gated guides, case studies, and website copy for Kerma Games’ B2B iGaming audience.
About this role
Kerma Games builds the technology behind modern, social-first gaming experiences. Our platform enables partners to launch fully branded interactive entertainment products that combine real-time interaction, predictive gameplay, and immersive digital experiences.
Headquartered in Boston with operations in Monterrey, Barcelona, and Atlanta, we are a fast-growing team focused on redefining how people play, connect, and interact online.
The role
This role is open to bothfull-time and freelance arrangementsfor the right person.
As Content Writer, you will produce the written content that drives our inbound strategy, includingblog posts, SEO articles, gated guides, case studies, and website copyacross Kerma Games and related brands.
The expectation is that you can take a topic, conduct the necessary research, and deliver a finished, high-quality piece.
What you'll do
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WriteSEO-optimised blog posts and long-form articleson iGaming industry topics, product categories, and operator challenges
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Developgated content assetssuch as whitepapers, guides, and research reports to support lead generation
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Write and maintainwebsite copyacross multiple brands
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Producecase studies and sales enablement materials in collaboration with the commercial team
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Contribute toLinkedIn contentas needed
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Research topics independently and bringideas and story angles, not just execution
Qualifications
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2+ years of content writing experiencein a B2B environment
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Strongresearch and writing skills, with the ability to make technical subjects accessible without losing precision
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SEO fundamentals, including keyword strategy, on-page structure, and content briefing
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Experience writingcase studies, long-form guides, and website copy
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Self-directed and comfortable working from a brief with minimal supervision
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Based in or willing to relocate to Barcelona
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Experience iniGaming, SaaS, or technology industriesis a plus
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Fluent English required; Spanish or additional languages are a plus
Skills
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