Marketing Manager

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

About the Role

Join ShopBack as a Campaigns Manager, driving campaign strategy and execution across our Singapore and Malaysia markets. You'll own the performance of multi-channel campaigns end-to-end, with the opportunity to build and lead the team responsible for delivering them.

Plan and execute end-to-end campaigns independently, and also setting clear priorities and reviewing quality of output when it comes to leading the team

Set and drive the marketing strategy across multiple channels for these campaigns (CRM, website, ShopBack app, Paid initiatives) to hit traffic and user targets for SG and MY

Own the translation of business performance data into campaign, channel, and segmentation strategy — and hold the team accountable to the same rigor

Represent Marketing in cross-functional forums with Local (Social Media, Business Development, Ops, Customer Service) and Regional (CRM, Design, Data, Performance Marketing, Product and Business Development) teams, influencing direction rather than just executing it

Convert ambiguous business problems into structured, data-backed recommendations and drive them through to execution

Continuously refine workflows, mindsets, and operational methods through autonomous experimentation, unlearning, and relearned practices to optimize overall output

Track industry and competitive trends to identify new campaign opportunities ahead of the market

Must-have:

5-7 years of experience in marketing/commercial roles, with hands-on campaign planning experience

High agency — takes ownership and drives results without waiting on directions

Strong track record using data and analytics to drive campaign and channel decisions

Demonstrated ability to influence senior stakeholders and drive alignment across functions without direct authority

Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to improve workflows and drive efficiency at scale

Strong communicator — confident in both writing and speaking; proactively engaging cross region and remote stakeholders across markets

Strong project management skills, able to handle tight deadlines in a fast-paced, ambiguous environment

Nice-to-have:

Prior people management or team lead experience

Experience in digital/tech/e-commerce environments

Prior exposure to SEA multi-market marketing operations

Experience building or scaling a team from a small base