
Posted 3 months ago
Sales Development Representative
WaterlooHybridFull-time
AI Summary
Sales Development Representatives at Magnet Forensics qualify sales leads, respond to inbound inquiries, and conduct outbound prospecting using sales and marketing tools to generate and schedule opportunities for Account Executives.
About this role
Who We Are; What We Do; Where We’re Going
Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.
Serving thousands of customers globally, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security.
With employees based around the world, Magnet Forensics has been expanding our global presence. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You’ll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity.
If you think you would be the right person to join our team working towards this goal, we would love to hear from you!
Role Overview
At Magnet Forensics Inc, the Sales Development Reps are the frontlines of the Customer experience. Working closely with the Sales and Marketing teams, the Sales Development Representative (SDR) is a key player in our strategic growth plans. Through a combination of top of funnel activities, including both inbound lead response and outbound prospecting, the SDR will generate and qualify sales opportunities for our Account Executives. The most exciting part of this role is the opportunity for growth. At Magnet Forensics, successful SDRs will learn the fundamentals of Sales and Marketing providing a foundation for a career in Business Development, Sales, Marketing and more!
Who Should Apply:
As a successful candidate for this role, you are passionate about developing new skills and building a network of peers & mentors. You are motivated by healthy competition and you’re eager to be the leader of a winning group or team. You display resiliency when faced with adversity, and ultimately, you are naturally curious, consistently looking for novel ways to solve problems and improve processes.
What You’ll Do
- Qualify all sales leads generated by marketing, based on defined lead qualification criteria
- Leverage prospecting strategies, including phone, email and social networking to connect with prospective customers, identify their needs and challenges, and qualify their interest
- Work closely with our sales team (Account Executives) to schedule discovery meetings with sales ready leads/prospects
- Leverage a variety of marketing and sales tools that will be available for your use, to maximize your efficiency and effectiveness, including Prospecting tools (ex. SalesLoft, ZoomInfo, LinkedIn Navigator) and Marketing Automation tools (ex. Pardot)
- Manage new contacts via our CRM platform (Salesforce) to ensure accuracy for long term pipeline development
- Provide friendly and knowledgeable service to prospects on a consistent basis and build strong relationships
- Work as part of a cross functional team and build strong relationships across the organization
- The primary focus of this role is Inbound Lead Response with additional attention on Outbound Prospecting
What We're Looking For
- You want to be part of a high growth software company that always puts it’s customers first
- You have a never give up attitude! You are an organized self-starter with excellent follow-through, that has demonstrated lots of initiative
- You are goal-oriented and full of drive, with an innate desire to succeed
- You have 2+ years experience in sales or customer service roles, and can work under pressure
- You have a University degree or College diploma in Business, Marketing or equivalent, and leverage it to be a critical thinker that enjoys solving complex challenges
- You are comfortable with change
- You have strong analytical, relational and negotiation skills, as well as excellent verbal & written communication skills
- You have Proficiency in Microsoft Office, as well as a solid understanding of social media tools like LinkedIn and Twitter
- Preferred location: In or within proximity to Kitchener-Waterloo region. Local presence is important for team collaboration
Nice to Have Skills
Skills
Cold CallingCRMLead FunnelLinkedIn NavigatorPardotSalesforceSalesLoftZoomInfo
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- Market overviewState of tech hiring, September 2026: up 4.8%Tech hiring rose 4.8% month over month in September 2026, with 411,122 new listings. Customer support and account executive roles led the growth.