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Posted 4 months ago

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[UPLIVE Company] Creative Strategist Lead

Ho Chi Minh CityRemoteFull-time

AI Summary

UPLIVE’s Creative Strategist Lead owns creative strategy for Games & Apps, turning market insights into winning creative plans and production-ready concepts while aligning UA, Product, and Creative teams.

About this role

UPLIVE is a high-growth global publisher seeking a Creative Strategist Lead to oversee creative strategy: project management, research, and driving creative testing plan for our Games & Apps portfolio. You’ll turn insights, market data, and trends into winning creative plans and production-ready concepts for the Creative Production team.

WHAT YOU WILL DO

  • Strategic Ownership
  • Own the full creative strategy for assigned Games/Apps, defining the creative vision, north star, and long-term direction.
  • Align UA, Product, and Creative teams around shared performance goals.
  • Playtest, Research & Strategic Planning
  • Lead structured playtests to define USP, audience psychology, and creative opportunities.
  • Build a continuous trend-scanning and competitive research system across GEOs.
  • Turn insights into strategic bets and create frameworks (angle maps, messaging pillars, component systems) that guide production.
  • AI, Tools & Knowledge Systems
  • Evaluate and adopt AI tools that improve research, insight generation, and creative exploration.
  • Design AI-assisted workflows to accelerate strategy and production.
  • Build and maintain creative knowledge systems (angle libraries, trend hubs, best practices).
  • Planning, Prioritization & Creative Ops
  • Lead quarterly/monthly/weekly planning and set strategic priorities.
  • Balance rapid performance needs with long-term creative direction.
  • Maintain clear roadmaps, decision logs, and strategic documentation.
  • Performance Intelligence
  • Analyze creative performance (CTR, CVR, IPM, CPI, ROAS) to identify root causes and patterns.
  • Drive data-backed decisions and establish weekly learning/testing cadences.
  • Cross-Functional Leadership
  • Act as the strategic bridge across UA, Creative Production, Product, and key stakeholders.
  • Lead alignment meetings and ensure fast, clear cross-team coordination.

    • QUALIFICATIONS

  • 4+ years in Creative Strategy, UA Creative, Product Marketing, or similar creative strategist roles.
  • Strong ability to turn product, data, and market insights into clear creative direction.
  • Excellent at creative project management ability, able to plan timelines, align resources, and guide multi-format creative initiatives from concept → execution → learning.
  • Strong understanding of performance marketing metrics (CTR, CVR, IPM, CPI, ROAS signals) and how they influence creative decisions.
  • Highly skilled with creative research & analytics tools, ad libraries, market research platforms, and modern AI workflows.
  • Strong experience coordinating with Designers, Motion Artists, and Playable Devs, ensuring strategic clarity and execution quality.
  • Ability to manage multiple creative projects in parallel while maintaining high standards of strategy and communication.
  • Deep understanding of creative trends, audience behavior, and mobile gaming/app market benchmarks.
  • Excellent written and verbal communication, with the ability to align stakeholders and influence decisions.
    • DEVICE QUALIFICATION
  • PC or Macbook provided by the company.

    • WHAT WE OFFER

  • * Competitive salary, 100% salary during probation
  • * Performance bonus with 30% of company profit shared with no cap
  • * Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
  • * Minimum 12 days paid annual leave + 10 days paid sick leave.
  • * 12 days working from home per year
  • * Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
  • * Free daily lunch with 10+ menu options.
  • * Free daily F&B: Snacks, juice, beverage, tea-time
  • * Monthly/Bi-monthly team activity allowance
  • * Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
  • * Sponsored sports activities: badminton, soccer, ...
  • * Sponsored overseas conferences and industry events for all levels.
  • * Modern equipments/AI tool provided.

    • Skills

    Ad LibrariesAI ToolsCompetitive ResearchCreative TestingCross-Functional CollaborationData AnalysisMarket ResearchPerformance Marketing MetricsProject ManagementTrend Scanning

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