Posted 1 month ago

[UPLIVE Company] Senior UA Marketing (Mobile Apps)

Ho Chi Minh CityFull-time

AI Summary

Senior UA Marketing professional to own and scale user growth across a portfolio of mobile apps, managing large ad budgets and optimizing performance across global channels.

About this role

LOCATION

HCM Onsite (Relocation Support)

ABOUT THE JOB

We're looking for a Senior UA Marketing (Mobile Apps) to own and scale user growth across our AI and Utility app portfolio. You'll manage significant advertising budgets, optimize performance across multiple channels, and play a key role in driving product growth in global markets.

WHAT YOU WILL DO

Own and execute UA strategy across the company for a portfolio of 3-5 mobile apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more

Act as your team’s expert in one of Meta, Tiktok, Google UAC, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users

Define UA launch strategies for new titles, including pre-registration campaigns

Define conceptual creative strategies and testing processes

Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth

Stay ahead of trends by conducting market research and competitive analysis

*** Duties and responsibilities outlined above are representative, but not all-inclusive.

QUALIFICATIONS

3+ years of hands-on UA experience in mobile app industry

Strong preference for candidates with experience in UA for apps in Utility or AI genre

Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.

Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns

Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.

Fluent English (written + speaking) is a must

TO COMPLEMENT OUR TEAM, YOU SHOULD BE

You are on top of the latest apps, trends, and what’s happening in live events

Solution-oriented, self-motivated and have the attitude to get things done

Comfortable with uncertainties and changes in a fast-paced environment

Curious, proactive learning and knowledge-hungry learner

WHAT WE OFFER

We take care of our people — from meaningful reward to everyday experience at work

Financial

Competitive salary, 100% pay during probation

Performance bonus with up to 30% of company profit shared — no cap

Full SHUI + premium private health insurance & annual check-up

Personal Well-being

12 days annual leave + 10 days paid sick leave

12 WFH days per year for when you need flexibility

9.4M VND yearly flexi-budget for your personal development

Free daily lunch (10+ options)

Snacks, drinks, and tea-time always available

Monthly/bi-monthly team bonding budget

Sports activities (badminton, football, etc.)

Personal Development

Company learning trips to top markets (Korea first, Japan next)

Sponsored access to international conferences & industry events

Modern equipment + AI tools to help you work smarter and grow faster

RELOCATION SUPPORT

This position is based in our Ho Chi Minh City office — but don't let that stop you from applying. If you're the right person for this role, we'd love to make the move work for you. Relocation support is available, and we'll work out the details together during the offer stage."

Skills

AppLovinDSPsGoogle AdsGoogle UACIronSourceMediationMeta AdsMMPsTikTok AdsUnity Ads

[UPLIVE Company] Senior UA Marketing (Mobile Apps)

About this role

WHAT YOU WILL DO

QUALIFICATIONS

WHAT WE OFFER

RELOCATION SUPPORT

Skills

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