Field Marketing Manager

As Windfall’s Field Marketing Manager, you will own the programs that bring Windfall’s story to life in the market and generate pipeline for our Sales team. You will design and execute a mix of in‑person experiences, executive programs, creative campaigns, and partner initiatives that reach our key verticals across nonprofit and commercial segments.

You’ll work hand‑in‑hand with Sales, Customer Success, and RevOps to ensure every program has a clear audience, message, and follow‑up plan—and that we can measure its impact on revenue.

We hold true to our core values of: (1) Be an excellent communicator; (2) Operate with transparency; (3) Provide leverage, not optimization; (4) Win When Our Customers Win; (5) Act with integrity and trust.

Responsibilities:

Own the field and event marketing calendar across priority verticals and territories, including industry conferences, curated executive experiences, and Windfall‑hosted programs

Design event experiences that feel intentional and on‑brand for a people intelligence and AI company, not just generic booths or happy hours

Partner with Sales leadership to define target account lists, segment priorities, and pre‑event outreach expectations

Work closely with PMM and CS to bring Windfall’s data story into the room (live benchmarking, interactive data sessions, customer storytelling)

Build pre‑ and post‑event multi‑channel programs (Sales outreach, email, LinkedIn, partner touches) to support each event

Define and manage lead capture and handoff processes, in coordination with RevOps (e.g., lead types, segmentation, routing, and SLAs)

Track and report on key metrics: registrations, attendance, meetings set, opportunities created, and influenced revenue; share insights with Sales and Marketing

Iterate on programs based on performance, feedback from the field, and learnings across verticals

Requirements:

2–4 years minimum in B2B marketing roles with meaningful responsibility for field, events, or demand gen programs

Demonstrated experience running programs that tie directly to pipeline and opportunity creation

Strong project management and communication skills; able to coordinate multiple stakeholders and programs concurrently

Comfortable partnering directly with Sales leaders and AEs

Willingness to work in the SF office and travel to key events as needed

Preferred Qualifications:

Experience in B2B SaaS, especially data/analytics, GTM tools, or MarTech

Exposure to Windfall’s core verticals (nonprofit, financial services, retail, travel & hospitality)

Familiarity with CRM and marketing tools (e.g., Salesforce, MAP) for tracking program impact