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Posted 1 month ago

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[UPLIVE Company] UA Marketing (Mobile Apps)

Ho Chi Minh CityFull-time

AI Summary

A User Acquisition Specialist plans and executes global UA campaigns for mobile apps, manages ad networks and budgets, performs data analysis, and collaborates with creative to drive profitable growth and scale.

About this role

We are seeking a dynamic and results-driven User Acquisition (UA) Specialist to join our team, focusing on the growth and scalability of our mobile app. In this role, you will work closely with cross-functional teams to launch and scale new mobile apps profitably through organic and non-organic channels across the globe (US, Korea, Japan, etc.)

WHAT YOU WILL DO

  • Manage user acquisition (UA) campaigns across major platforms, including Google, Facebook, TikTok, and other leading ad networks (e.g., Applovin, Mintegral, etc.).
  • Strong experience in ASO (App Store Optimization) is a must to maximize organic installs and improve overall app visibility.
  • Analyze performance data from:
  • (1) Market trends and competitor analysis,
  • (2) Key ad campaign metrics (CPI, CTR, IR, ROI/ROAS, installs)
  • (3) A/B testing of creatives to optimize user engagement and campaign efficiency,
  • (4) Revenue and product metrics to understand user behavior and refine acquisition strategies for successful market penetration.
  • Collaborate closely with the Creative team to provide actionable UA insights that optimize app creatives and improve product marketability.
  • Work with global ad networks and vendors to optimize campaigns, ensuring best practices are adhered to, and identify new platforms to expand user acquisition inventories.
  • Manage and optimize UA budgets to maximize ROI, ensuring efficient and effective user acquisition strategies for both short-term gains and long-term app growth.

    • QUALIFICATIONS

  • 1-2 years of experience in Performance Marketing (Google, Facebook, TikTok, or other ad networks) with proven success in mobile app user acquisition.
  • Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
  • In-app marketing experience for driving deeper conversions
  • Data analysis, Strategic & Tactical planning, Problem solving
  • Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
  • A self-driven individual who takes full ownership and consistently delivers results
  • A continuous learner, eager to stay ahead of mobile market trends and apply new insights to drive product success.
  • Good communication (English writing and speaking skills)
  • Possess a creative mindset and an instinct for identifying trends.
  • Customer-oriented, Innovative, and emotional intelligence
  • Resilient and adaptable to changes and uncertainties
  • WILL BE A PLUS
  • A passion for mobile apps and an understanding of app user behavior.
  • Prior experience in mobile app industry
  • Being comfortable with data and turning multiple sources of data into insights
  • Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
  • Fanatic learner: proactive learning and sharing knowledge

    • WHAT WE OFFER

    We take care of our people — from meaningful reward to everyday experience at workFinancial
  • Competitive salary, 100% pay during probation
  • Performance bonus with up to 30% of company profit shared — no cap
  • Full SHUI + premium private health insurance & annual check-up
    • Personal Well-being
  • 12 days annual leave + 10 days paid sick leave
  • 12 WFH days per year for when you need flexibility
  • 9.4M VND yearly flexi-budget for your personal development
  • Free daily lunch (10+ options)
  • Snacks, drinks, and tea-time always available
  • Monthly/bi-monthly team bonding budget
  • Sports activities (badminton, football, etc.)
    • Personal Development
  • Company learning trips to top markets (Korea first, Japan next)
  • Sponsored access to international conferences & industry events
  • Modern equipment + AI tools to help you work smarter and grow faster

    • Skills

    A/b TestingAppLovinApp Store Optimization (ASO)Facebook AdsGoogle AdsMintegralMobile Marketing Attribution (Appsflyer, Adjust)Performance MarketingStakeholder ManagementTikTok Ads

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